The Process

Kickoff

We had a Kickoff Day that included the entire Frost design team, the Frog designers, and the McGarrah Jesse designers. Our Kickoff Day included an introduction to the new brand push, introduction to Frost, general mood boarding exercises, goal setting, and discovery interviews with stakeholders.

Location: San Antonio, Texas

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WEEK 3:

We worked together in the Frog Studios, stressing about color.

Location: Austin, Texas

WEEK 4:

We worked together in the Frog Studios. We are still discussing color and Xio is panicking. The team is blending together.

Location: Austin, Texa

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 WEEK 5:

We worked together at One Frost. We are still discussing color and we pivot on color.

Location: San Antonio, Texas

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WEEK 6:

We worked together in the Frog Studios. Magic is starting to happen and the team is working away on populating libraries and patterns.

Location: Austin, Texas

WEEK 7:

We worked together in the Frog Studios. We work till late Thursday. On Friday we all come to San Antonio for a final presentation to executives —and it was successful!

Location: Austin, Texas & San Antonio, Texas

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In the end we celebrated and got positive energy from the department to implement Aurora in our digital channels.

Unveiling Aurora