I am a design leader

I’m Xio Alejandro. I am a designer and leader. I’ve been designing for 20 years —starting off in print design and in the last decade have been dedicated to digital design. In the last couple of years I have spent most of my time leading, giving design direction, mentorship, and strategy. From time to time, I roll up my sleeves and design with the team. My day to day is creating and maintaining an environment in which designers can be creative, stay productive and inspired. 

In my spare time, I want to make the world a better and beautiful place. I’m a mom to 2 teenagers, a dog mom to 2 pups, love coffee, gardening, home improvement and decorating projects, painting, good food, and traveling.

Design Language System

Building a UX Team

Designer Desk

Building a UX Practice

Design Work

Passionate digital design leader with 10+ years of IT, digital product, and customer experience management; Leads through creative user-centered design that results in functional end products that exceed business objectives and create user satisfaction; Effectively collaborates with customers and diverse teams to produce mock-ups with user flows, and interaction prototypes based on ever-changing user needs; Engages in confident decision-making based on data using Google analytics, usability standards and testing; Strives toward continuous improvement through progressive practices and critical thinking; Guides available resources, efficiently analyzes priorities, timeframes, and informational content to complete projects on time and within budget.

  • Proven strategic thinker with a demonstrated ability to drive agile innovation and elevate team performance and ability to meet new challenges with creative solutions
  • Takes initiative to learn new skills and processes to keep pace with industry advancements
  • Collaborates with others in a fast-paced, team-oriented environment to create and test digital banking products using agile development strategies
  • Clear ability to organize, analyze data, and move forward with an effective plan
  • Highly motivated and flexible with the ability to lead cross-functional teams and drive products to successful and timely delivery


Agile Software Development, Design Thinking, Lean Startup, Product Development, User/Customer Experience, User Interface, Interaction Design, Prototyping, Information Architecture, Responsive Design, User Process Flow and Experience Research

Expert level abilities in: Sketch, Dreamweaver, Photoshop, Illustrator, InDesign, Axure, HTML, CSS, Bootstrap, Foundation, Morae