Summary

Passionate digital design leader with 10+ years of IT, digital product, and customer experience management; Leads through creative user-centered design that results in functional end products that exceed business objectives and create user satisfaction; Effectively collaborates with customers and diverse teams to produce mock-ups with user flows, and interaction prototypes based on ever-changing user needs; Engages in confident decision-making based on data using Google analytics, usability standards and testing; Strives toward continuous improvement through progressive practices and critical thinking; Guides available resources, efficiently analyzes priorities, timeframes, and informational content to complete projects on time and within budget.

  • Proven strategic thinker with a demonstrated ability to drive agile innovation and elevate team performance and ability to meet new challenges with creative solutions
  • Takes initiative to learn new skills and processes to keep pace with industry advancements
  • Collaborates with others in a fast-paced, team-oriented environment to create and test digital banking products using agile development strategies
  • Clear ability to organize, analyze data, and move forward with an effective plan
  • Highly motivated and flexible with the ability to lead cross-functional teams and drive products to successful and timely delivery

 

Experience

UX Manager, Vice President, Frost Bank; San Antonio, Texas — Feb 2017-Present

  • Takes ownership of visionary role responsible for leading a team of 8 designers and 7 product owners in managing 10 digital service products and creating new industry-leading user experiences on Frost Bank’s website and mobile applications while ensuring regulatory compliance and mitigating risk

  • Lead the creation and implementation of the first-ever Frost Design Language System (Aurora) as part of the new brand initiative

  • Employs lean methodology and agile software strategies in partnership with Engineering teams to interpret user needs and shape corporate strategies to reach short- and long-term goals and provide Frost Bank customers with the best online banking and financial management experiences possible through our digital interfaces

UX Designer III, Frost Bank; San Antonio, Texas — Jan 2016-Feb 2017

  • Regularly utilized design thinking and agile development practices through collaboration with business and technology teams to refine existing products and develop engaging user experiences for new small business applications and websites

  • Provided creative guidance to technology teams for interface and interaction design and delivery of wireframes, design storyboards, and design specifications documentation
  • Proactively partnered with technology teams to champion agile process, user experience best practices, and develop a human centered design culture
  • Created agile design strategy, identified key interactions of the product and created wireframes and prototypes to communicate the design and test concepts to keep pace with rapidly evolving practices
  • Fully engaged in agile software development by eliciting clear functional requirements from the customer and target audience and developing appropriate usability tests to validate design
  • Continually developed engaging visual designs consistent with the letter and spirit of the Frost Bank brand and produced visual design components such as page layout, form design, and icon design
  • Demonstrated commitment to agile development and a culture of continuous learning by working alongside technology teams, integrating into the agile process as necessary, and coaching our team members on user experience design and provided leadership towards a culture of user-centricity in application design

UX Engineer, Rush Enterprises, New Braunfels, Texas — Aug 2015-Jan 2016

  • Worked as part of a high-performing agile development team responsible for designing innovative software application interfaces designed to meet customer needs
  • Optimized user engagement with several applications by designing easy to use, informative interface designs, organizing information logically so that customers were able to efficiently manage banking relationships by completing financial transactions and processes
  • Created user flows, wireframes, site maps, and prototypes while conducting usability studies, customer interviews, focus groups/surveys, competitive benchmarking and analyzing results to grasp customer needs

UX Analyst II, Frost Bank; San Antonio, Texas — Jun 2016-Aug 2017

  • Worked as part of a high-performing agile team responsible for designing innovative software application interfaces designed to meet customer needs
  • Vital contributor of core team responsible for developing smart phone, online, and tablet applications designed to enhance the Frost user experience
  • Optimized user engagement with several applications by designing easy to use, informative interface designs, organizing information logically so that customers were able to efficiently manage banking relationships by completing financial transactions and processes
  • Created user flows, wireframes, site maps, and prototypes while conducting usability studies, customer interviews, focus groups/surveys, competitive benchmarking and analyzing results to grasp customer needs

Senior UX Designer, Harland Clarke; New Braunfels, Texas — Jun 2016-Aug 2017

  • Provided eCommerce solutions for various websites including applying SEO best practices
  • Researched and created user interface elements, page layouts, and graphic elements for new and existing websites by creating wireframes and mockups
  • Utilized HTML/CSS to produce clean, standard-compliant web pages for company websites and coordinated with creative services and multiple stakeholders to create a unified customer experience across all channels

Visual Information Specialist (Web Design, Social Media, UX), US Army Civilian; San Antonio, Texas — Sep 2010-Apr 2013

  •  Provided senior-level design and marketing services to support MWR programs world-wide
  • Generated wireframes, mock-ups, and user interface elements with interaction workflow and designed the Army MWR website with MWR branding and style guidelines
  • Actively supported and enhanced MWR branding campaign and contributed to updating standards
  • Contributed to ongoing ecommerce and mobile products for the MWR Army website
  • Focused on the use of a wide variety of art media and computer graphic systems to develop fresh presentation formats
  • Graphic Designer, Muscogee Nation Business Enterprise; Killeen, Texas — Feb 2009-Apr 2010
  •  Created materials for marketing purposes and collaborated to meet mission goals of marketing
  • Managed multiple projects, provided web support, and integrated social media as part of marketing effort

Graphic Designer, University of Maryland University College; Heidelberg, Germany — Mar 2001-Apr 2008

  • Assessed student enrollment across 75 European and Middle Eastern locations to analyze demographics and areas of study and developed materials for region-wide marketing and publication efforts, and provided training to field staff

 

Education

Design Leadership, Cooper Training

Texas Tech University, Certified User Experience Professional (CUEP)

University of Maryland University College, Bachelor’s of Art in Studio Art, minor Communication

 

Skills

Leadership, Design Direction, Strategic Thinker

Agile Software Development, Design Thinking, Lean Startup, Product Development, User/Customer Experience, User Interface, Interaction Design, Prototyping, Information Architecture, Responsive Design, User Process Flow and Experience Research

Expert level abilities in: Sketch, Dreamweaver, Photoshop, Illustrator, InDesign, Axure, HTML, CSS, Bootstrap, Foundation, Morae